| Murray Hill, New Jersey, U.S., October 23, 2008 ––Linde North America’s rebranding program is now well underway.
One of Linde’s newest air separation plants, located in Cartersville, Georgia, is the first in Linde’s extensive network of U.S. facilities to be fully rebranded with new Linde logos and colors.
Linde AG acquired The BOC Group, PLC in September 2006 to form The Linde Group, a world-leading gases and engineering company, of which Linde North America is a member.
Rebranding the Cartersville plant is part of an intensive process that ultimately will result in the rebranding of every facility, vehicle and tank in the U.S. and Canada, a program expected to take five to seven years to complete. The Cartersville plant, Linde’s largest in Georgia, cryogenically separates air to produce over 800 tons a day of liquid oxygen and nitrogen.
The new logo consists of the pre-existing Linde logo and The Linde Group word mark on a blue background, separated by a graphic that is emblematic of a gas stream. In combination, the logo reflects Linde North America’s membership in The Linde Group suite of businesses, which includes gases and engineering.
“Our new logo represents the new global and regional strengths of Linde in the gases and other businesses. It also represents the Linde brand, which stands for the unsurpassed value Linde delivers to all our customers in North America,” said Pat Murphy, president, Linde North America.
Those strengths include over $2 billion in sales in North America and nearly 5,000 employees. Linde North America serves over 100,000 customers in the food and beverage, medical, chemicals and refining, metals, glass, energy, electronics, welding and fabricating industries.
Linde’s North American network of 400 locations, including plants, sales offices and retail outlets, and 1,800 trailers and railcars in the U.S. and Canada are all included the rebranding program. The program also includes more than 6,100 cryogenic storage tanks at customer sites.
The Linde Group is a world leading gases and engineering company with more than 50,000 employees working in around 100 countries worldwide. In the 2007 financial year it achieved sales of EUR 12.3 billion (USD 18.7 billion). The strategy of The Linde Group is geared towards earnings-based and sustainable growth and focuses on the expansion of its international business with forward-looking products and services.
Linde acts responsibly towards its shareholders, business partners, employees, society and the environment – in every one of its business areas, regions and locations across the globe. Linde is committed to technologies and products that unite the goals of customer value and sustainable development.
For more information, see The Linde Group web site at www.linde.com
Contact:
Peter Gavigan
Linde corporate communications
908-771-1512
Peter.gavigan@linde.com |
